About Colleen


30.png

Colleen de Bellefonds is a strategic, results-oriented digital writer, editor and content strategist with more than a decade of experience working for health, wellness, parenting and lifestyle brands. Colleen's work has appeared online and in print at Women's Health, WebMD.com, WhatToExpect.com, the American Congress of Obstetricians and Gynecologists, Daily Burn, Healthgrades.com, Cleanplates.com, Prevention.com, MensHealth.com, Oscar Healthcare, Healthline.com, The Knot, The Nest, The BumpESPNW, Z!nk magazine, ABC.com, NBC.com, CBS.com, FOX.com and Clarins.com.

Brands need to tell their stories and reach consumers with the content that matters to them most. Colleen works with her clients to create content plans that meet their budgets and goals while satisfying the intended audience's needs. 

Colleen began her career at a strategic communications firm, where her pitches helped clients secure coverage in the AP, NPR, Reuters, BBC, WSJ and Forbes. She was then the assistant to the co-founder of XO Group, which offered an inside view of what makes a successful digital content company tick. From there, she was a health editor with the content marketing company Studio One Networks, where she conceptualized editorially-driven websites and syndicated content for healthcare clients including Similac, Oral B, Puffs and Pampers. In this role she managed a team of freelancers while working with brands to create editorial packages around their messaging that resonated with readers.

As senior editor at the internationally-renowned brand What To Expect, Colleen brought this parenting bible to an audience of young, digitally-savvy moms. While on staff she recruited and coached all freelance health writers and managed the calendar and budget. She assigned all health news as well as all core evergreen content, from week-by-week pregnancy to nutrition to fitness and more.