Editing & Content Strategy
All content should be informed by data. I use analytics and work cross-functionally with design and product teams to create content that works for the audience and the business.
The #1 Pregnancy App
I managed posts for the content feed, customizing promotions to user's week of pregnancy. In two years, WhatToExpect.com evolved to become the #1 pregnancy app in the iOS store, with visitors doubling and visits tripling.
Pregnancy Tests & Screenings
When you're pregnant, you see your practitioner. A lot. But why all the poking and prodding? We took the mystery out of doc visits by launching this app feature, offering timely info and notifications.
Healing Mode for Pregnancy Loss
One in five women experiences pregnancy loss. With the product and design teams, we conceived and launched a special app feature to provide support and information for women who have experienced a miscarriage.
The Best Health Information
What To Expect is trusted for its accuracy and accessiblility. As senior editor I assigned & edited all health news stories & evergreen content on the website covering the most important topics to readers.
Social & Video
From working with celebrity fitness bloggers on Instagram workout videos to assigning hot-topic personal essays and more, I constantly envision and create new content that delights users.
Working with the SEO technical team, I systematically updated, consolidated and assigned out WhatToExpect.com's top-ranking pregnancy/parenting content. In less than two years, SEO traffic doubled.